Kim Kardashian's company, Kimsaprincess Inc.,
is being sued for $100m for its endorsement
of LuMee, the light-up phone case that makes it
ideal for taking selfies.
Snaplight on Monday filed a patent infringement
lawsuit in California federal court.
According to
the complaint, a man named Hooshmand
Harooni filed a patent in 2013 for an "integrated
lighting accessory and case for a mobile phone
device."
Harooni then licensed his invention to Snaplight,
which argues that "it has been extremely
difficult for Snaplight to compete in the selfie
case market" with Kardashian's promotion of
LuMee to her 165 million-plus social followers
across Twitter, Facebook, and Instagram.
Urban Outfitters is also being sued for having
"benefitted financially through increased sales of
the LuMee selfie cases," reads the lawsuit.
Snaplight is asking the court to stop the reality
star from further promoting and using the
LuMee cases. The California-based company is
also asking for $100 million in damages.
In November, LuMee filed a lawsuit against
Snaplight for infringing on its patent.
That case
is currently pending in Delaware federal court.
A rep for Kardashian said in a statement
Monday evening: "The patent lawsuit filed by
Snap Light has no merit and is just another
attempted shakedown. Kim has done absolutely
nothing wrong.”
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