Nigerian pop star, D'banj has just signed a
global distribution deal with Priority Records.
The new deal will allow talented artists in Africa
that are subscribers to the Creative Reality
Entertainment Arts and Music Digital Platform
(C.R.E.A.M.) to now have access to global
distribution through Capital Records, parent
company of Priority Records; by DKM.
According to D'banj, "I am so humbled! A
dream that started on paper has finally come to
fruition. Africa is the future of the world. A year
ago, I launched a platform to help creative
talents find their dreams across Nigeria. The
platform was developed by Africans, for Africa,
to showcase artists across the world. It is
testament to what I always say that, content is
the New Crude Oil."
The deal comes just after the recent 130-million
dollars valuation of the one-year-old C.R.E.A.M.
Platform by one of the World's leading auditors,
KPMG.
Priority Records is an American record label
that changed the music industry by pioneering
distribution deals with artist-run companies. it
is known for many highly successful artists
including Dr. Dre, Ice Cube, Master P, Jay-Z,
and Snoop Dogg.
